From May 1 to May 5, 2025, we are delighted to join hands with 天目里 OōEli to present 打开—Open M Art Fair. Starting today until March 14, Open M Art Fair · Hangzhou is open for exhibitor applications, welcoming 80+ exhibitors and 30+ curated art projects and design brands. Submit🔗
SAVE THE DATE
nstallation / Preview Day
May 1st, 2025
Fair / Exhibition
May 2nd - May 5th, 2025
Venue
天目里Ooeli, Hangzhou
The letter “M” reflects the core of abC’s long-standing focus—Material, Media, Mind, Maker… While 打开 (Open) embodies a state of openness, embracing the richness and possibilities of media and materials, and supporting creative practices that are both authorial and materially driven. This initiative seeks to foster an environment for diverse artistic expressions beyond the conventional art market and provide participants with deeper engagement, recognition, and value.
This year’s Open M Art Fair visual identity is crafted in collaboration with Singapore-based graphic design studio gideon-jamie. gideon-jamie is a graphic design studio working across fields in art and culture with a focus on visual identities, books, typography, and printing, and often employs conceptual and economical approaches.
Questions
Q: What is the motivation for a new event?
We ask ourselves: What's the engine of abC? Initially, it's about art, originating from the passion for art and the pursuit of art. Books thereupon become the specific foothold. We are fond of characteristics of books: flexible (including portable and relatively affordable), approachable, and accessable. What we love more is the high involvement of artists, their imprints and concepts. It is an individual artwork itself. We praise its spirituality, but never shy away from admitting that we like its tangibility, paper, material, form. It could be a box or a sculpture.
abC pays special attention to those creations with authorship, specific matters, and intermediality, which don't start or end with their own materiality. They're able to expand, extend, take on other forms or being recombined.abC concerns reading, seeing, comprehension and expression.
Q: What kind of works does "Open M Art Fair" welcome?
- Single medium or multi-medium and comprehensive material artwork, not only usual paints, comics, photographs, but also artworks made from various materials such as paper, fabric, wood, metal, plastic, glass, pottery, resin, finished objects and etc.
- Graphic design works/prints
- Artists' Multiples
- Art Merchandise
- Design/Art Products
- Interactive content: desktop/real-life/electronic indie games, are games, improvisational music/live show, interactive performances, interactive imagery
Q: Can I apply for this event if I'm not directly engaged in art creation or design?
If you're an art merchandise producer; art management agency such as gallery, art museum, art organization and art store; art material or service supplier such as paper, paint, printing studio and etc., you are the vital co-builders of the ecosystem. Open M intends to build an industry platform and provide richer and more practical metarial for creators and visitors to understand and experience, thereby creating positive mutual dialogues and communications.
You're also welcome to apply if you are art content communicator such as paper-based media, self-media, podcast and music label. Open M hope to present how contents and materials are organized and disseminated, and promote face-to-face communication between audience and outstanding behind-the-scenes teams.
Q: Except booths and artworks, in what kind of form will Open M highlight the media characteristics and process of creation?
Public education has always been the focus of abC events. Open M will specifically increase the porpotion of workshops, combining some booths and real-time workshops to present different creating stage simultaneously, demonstrating the complementary relation beteen artistic concepts and technical methods.
Postscript
abC starts a new journey with "Open M Art Fair", believing in the vitality of materials, the spirit of objects, the warmth of hands, and the changes generated by different media, which is enough to brew new possibilities.
Heidegger regarded the mere thing, the material that constitutes the work, as "the earth." Stone is originally a cold material ("worldless"), and the earth is originally self-locked, but through the hands of the artist, it is brought into the world of meaning called "art." The earth therefore reveals itself. (Das Werk Lasst die Erde eine Erde sein.) "All this comes-forth in that the work sets itself back into the massiveness and gravity of the stone, into the strength and suppleness of the wood, into the hardness and lustre of brass, into the glowing and darkening of color, into the ringing of tone, and into the naming power of the word." [1] Just as the word is brought to life by the poet, materials is brought into the open by the work. World worlds on top of the earth.
OPEN and CREATE will lead us to a shared future.
[1]Martin Heidegger, THE ORIGIN OF THE WORK OF ART, Translated by Roger Berkowitz and Philippe Nonet.
2025年5月1日至5月5日，我们很高兴携手 天目里，举办"打开——Open M Art Fair"。即日起，截至3月14日，打开——Open M Art Fair · 杭州 面向创作者开放参展报名，计划招募 80+参展方，30+艺术项目和设计品牌策划。报名入口🔗
“M” 指向 abC 多年工作中始终关心的：Material（材料）, Media（媒介）, Mind（思维）, Maker（创作者）… “打开 Open” 即以开放的状态，拥抱媒介材料的丰富性和可能性，关注和支持具有作者性与媒介性、材料性的创作实践。我们期待众多创作者与 abC团队一起，以实践与交流诠释劳作的力量，心手协力使观念与材料、想象与行动在此碰撞，为现有艺术市场之外的其他多元化艺术创作建立良好的环境，为参与者提供更切身的推广与价值认同。
本年度 Open M 的主视觉邀请了新加坡平面设计工作室 gideon-jamie 进行合作，他们活跃于艺术与文化领域，专注于视觉识别、书籍、排版和印刷，并常采用概念性和经济性的设计方法。
活动日程
媒体与VIP预展
5月1日
公众开放日
5月2日 - 5月5日
地址
杭州市西湖区天目山路398号，天目里15号楼
—— ？
Q：一个新事件的驱动力是什么？
我们问自己，abC的引擎是什么？它首先关于艺术，源于对艺术的热爱，源于对创造的追求。而后书成为那个具体的落脚点。我们喜欢书的那些特性：灵活（包括便携、相对廉价），亲民，易于分享；更喜欢的是艺术家高度参与，其中手的印记和观念的倾注。它本身即是一件独立的艺术品。我们赞扬它的精神性，但也从不羞于承认喜欢它的物质性，纸张、材料、形式。它可以是一个盒子或是一件雕塑。
abC关注 具有作者性与材料性、媒介性的创作，作品不会以其自身的物质性开始或结束：它可以扩展、延伸，成为其他形式，重新组装。abC关心 阅读、观看、理解与表达。
Q：“打开—— Open M Art Fair”欢迎什么样的作品？
- 单一媒介作品，如：绘画、版画、插画、漫画、平面设计、摄影、影像、雕塑等；混合媒介 / 综合材料作品
- 平面设计作品/印刷品
- 多版限量艺术品，艺术家根据自己的想法委托或自己制作，一般只有限量的签名版被用于市场流通。有足够“作品性”，强调艺术创作的作者性与有限性。目前“多版限量艺术品”被认为是艺术市场最易得，且性价比最高的当代艺术品。
- 艺术衍生品，通常由艺术家或其代理机构授权开发, 是艺术与商品的结合体，具备一定的艺术附加值和产品商品性。Open M 更倾向于选择有艺术家参与，与本人创作高度关联的衍生产品。
- 独立设计师产品/项目，Open M 聚焦设计师针对其概念、视觉、材料具有系统性的研究方向，恰到好处地应用于日常可使用的产品之上。
- 交互式内容：桌面/实景/电子 独立游戏、游戏艺术、即兴音乐/行为、互动性表演、交互影像
Q：如果我不直接从事艺术创作或设计，可以报名参展吗？
如您是艺术衍生品开发者；艺术品经营或代理单位，如画廊、美术馆、艺术机构、艺术商店；艺术材料或服务供应商，如纸品、画材、漆料、印刷工作室等，也欢迎您报名参展。Open M 有意搭建行业平台，提供更为丰富实用的材料供创作者与观众了解和体验，从而创造双向积极的对话交流。
如您是艺术内容传播者，如纸媒、自媒体、播客、音乐厂牌，也欢迎您报名参展。Open M 希望呈现内容与材料如何被组织并被传播，促成创作者、观众与优秀幕后工作团队的面对面交流。
Q：除了展位展品，Open M 将以什么形式突出创作的媒介特性与过程性？
公教活动一直是abC活动中的重点。Open M 将特别增加工作坊的比重，以部分展位结合实时的工作坊的形式，将创作的不同阶段状态同步呈现，展现艺术观念与技术手段相辅相成的关系。欢迎您在报名的同时打开思路，提交创意活动方案。
写在最后
abC以“打开—— Open M Art Fair”开启新旅程，相信材料之活力、物之灵性、手之温度，相信创作于不同媒介流动中所生成的变化，足以酝酿新的生机。
海德格尔把纯然物、构成作品的质料视为“大地”，石头本是冰冷的材料（“无世界的”），大地本是自行锁闭的，经由艺术家之手，带入到具有意义的世界——“艺术”，大地才去除遮蔽显现了自身。“作品把自身置回到石头的硕大和沉重、木头的坚硬和韧性、金属的刚硬和光泽、颜料的明暗、声音的音调和词语的命名力量之中。” [1] 正如词语经由诗人的使用，才成为诗、保持为词语，材料在作品中“敞开”，在大地之上构建起世界。
期待“打开”与“创造”，使我们再次相遇。
[1] 引用自《艺术作品的本源》，海德格尔，1935／1936，孙周兴 译